12 August 2025
Every year, and for several decades now, the Omega European Masters tournament comes to Crans-Montana for a weekend of golf, and very soon - between 28 and 31 August 2025 - professional golfers will be competing in this exciting tournament, and there’ll also be celebrities on the course. Find out all you need to know about this flagship event for the destination!
The Omega European Masters (or OEM for those in the know) is a world-famous golf tournament that is held over 4 days in Crans-Montana every year. This year, this unmissable event on the European golfing circuit will be held between Thursday 28 and 31 August. Whether you're an amateur or an expert, the friendly atmosphere, the entertainment on the course alongside incredible views of the surrounding mountains and the famous after-golf sessions will guarantee you a great time.
The golf tournament itself is already entertaining and captivating, but to make the event even more festive, a host of events are organised throughout the weekend. There are two exhibition areas within the Omega European Masters grounds: the Mont Blanc Village, and the stands located near the Entrance Area.
The Mont Blanc Village
Entrance Area
In addition to the exhibition villages, there will be refreshment stands along the course, offering a wide range of culinary specialities and refreshments.
On Friday and Saturday, to end the day in style, the Rue du Prado comes alive with festivities. Considered the Omega European Masters ‘off’ tournament, anyone can come along to enjoy the atmosphere, an entry ticket is not required.
Tickets
Ticket prices vary according to the day and category. Thursday tickets are CHF 60, Friday CHF 70, and Saturday and Sunday CHF 80. Enjoy a 5% discount when you purchase online. Buy your tickets here.
Dress code
There's no need to wear the kind of traditional polo shirt worn by players on the course. Our advice is to opt for comfortable, casual clothing. Comfortable shoes are also recommended in order to follow players around the course.
Childcare
Would you like to experience the tournament with peace of mind? The Croc’Montagne nursery welcomes children from 18 months to 6 years old for a morning, an afternoon or a full day, all in the playful world of Bibi the marmot, mascot of Crans-Montana. Under the care of qualified staff, little ones enjoy engaging activities and games, both indoors and outdoors.
Celebrities
The golf tournament doesn’t just welcome professional golfers, you’ll also find celebrities from the world of sport, cinema and other fields. Subscribe to the Omega European Masters account to find out about celebrity guests.
The day before the tournament, the prestigious Gold Pro-Am brings celebrities and professional golfers together to compete in a memorable round of golf. Access to the course is free on this day, giving the public a unique opportunity to watch exceptional celebrities play golf. In the past, stars such as Justin Timberlake and Chace Crawford have dazzled spectators with their presence.
But the experience isn't just limited to the greens. In fact, it's not uncommon to come across other stars invited by Omega, such as in 2022, when George Clooney made a high-profile appearance. I wonder which celebrities we might be lucky enough to spot this year?
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To make sure you don't miss any of the action, we recommend staying in accommodation in Crans-Montana. You can then make the most of your day without worrying about having to leave before you've savoured every last moment of the event. Every stay is sure to be an unforgettable experience, thanks to attentive service from passionate people and a warm, friendly welcome. Don't wait too long to book - rooms are filling up fast!
The whole destination is already looking forward to welcoming golfers, celebrities and spectators to another wonderful edition of the Omega European Masters, which takes place between 28 and 31 August 2025.
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