Alaïa Chalet becomes Alaïa Club

According to Alaïa Club Press Release

Alaïa SA announces the transformation of Alaïa Chalet into Alaïa Club, with the official opening scheduled for Christmas 2025 in Lens. This evolution marks a new milestone in the company’s history, with the ambition to create a more open, inclusive, and accessible space where sport, play, and social interaction come together.

Until now, Alaïa Chalet was an iconic place for skateboarders, trampoline enthusiasts, and scooter riders. With Alaïa Club, the vision expands: offering an experience for all audiences – families, children, adults, athletes, groups of friends, or the curious – who want to share moments of fun, movement, and connection.

The introduction of padel, a fun and intergenerational sport, as well as an arcade space designed for all ages, reflects this desire to open the space to a broader community while preserving the Alaïa spirit.

The new offers of Alaïa Club

Alaïa Club will offer:

• Kids Club: indoor trampoline park + arcade getaway, designed for children and families
• Padel Club: padel courts available by reservation
• Skatepark Club: outdoor skatepark, a strong symbol of Alaïa’s action sports DNA
  • Free every Sunday this winter and spring
  • Paid drop-in access on other days

"Alaïa Club is a natural evolution of what we have built from the beginning: a place for sport, fun, and sharing. We know that some will be disappointed to see the indoor skatepark disappear, and we fully understand that. This decision does not diminish the importance of skateboarding in our history. That is precisely why we maintain free access to the outdoor skatepark every Sunday this winter and spring.
It is our way of thanking the skate community for all they have brought to Alaïa and of continuing to nurture the unique energy that inspires us every day." — Michael Solioz, Chief Operating Officer, Alaïa SA

New packages – Presale starting mid-November

To accompany this transformation, Alaïa is launching two new subscription packages:

• Alaïa Jump Card: access to the indoor trampoline park
• Alaïa Club Membership: exclusive access to the padel courts and the Alaïa community

These offers will be available from mid-November at alaia.ch/club, with exclusive benefits before the official opening at Christmas 2025.

About Alaïa

Alaïa is a pioneering player in action sports in Switzerland, bringing together Alaïa Bay (surf), Twin Fin (restaurant), AAA Shop (surf store), Alaïa Club (sport & leisure), Alaïa Hostel, and Alaïa Lodge (accommodation).

Through its venues, the brand creates spaces for movement, culture, and sharing, open to all generations.

All the info on Alaïa