1 July 2021
The Crans-Montana Prepaid card, the payment card launched in December 2020, continues to develop and now rewards loyalty for anyone spending money in the destination!
The Crans-Montana Arts & Métiers Association did a great job in launching the Crans-Montana Prepaid card, as the method of payment quickly reached a figure of over CHF 7 million, providing a considerable boost to economic stakeholders in Crans-Montana.
From 1st July 2021, the Crans-Montana Prepaid card is adding another string to its bow, and also becomes a loyalty card. By paying with the card when shopping with local partners, users can collect loyalty points. The minimum reward is 1 point per CHF spent. However each partner is free to increase this ratio and award more points than the minimum, either on a one-off basis for particular products or on particular days, or on a permanent basis. To date, the rate granted by partners ranges from 1 to 10 points per CHF spent, with an average of about 3 points.
To make it as easy as possible to use the Crans-Montana Prepaid card and to make the most of the various promotional offers, the « Swally » app allows you to digitalize your card so that you always have it with you, and it also lets you secure your card and manage your balance and loyalty points, and above all, lets you know the rates offered by partners. The app offers an overview of any promotions on offer by different providers at any time, allowing more loyalty points to be collected.
Once 5,000 points have been collected, guests can convert their points into credit, which is loaded onto their Crans-Montana Prepaid card. The value of a loyalty point is 1 centime. Therefore it is as if clients are receiving a 1% to 10% discount in the various businesses in the resort.
The Communes are putting CHF 500,000.- into boosting local business
The Communes of Crans-Montana and Lens have once again decided to support the launch of the loyalty card by making 500,000 francs available: for each franc loaded onto the card, a 10% bonus is automatically awarded to the cardholder, until the overall amount is used up.
The Communes of Crans-Montana and Lens already increased the first loading of the card with a 20% bonus, thus making a significant contribution to the success of the card.
In total, the money injected by the municipalities into the bonus system amounted to 1.5 million francs. This amount had a multiplier effect and generated CHF 11.5 million francs, all of which was injected into the local economy.
More information: Crans-Montana Prepaid
