23 June 2026
Planning a seminar, incentive trip or company outing also means finding an activity that brings people together while revealing a different side of the destination. In Crans-Montana, wine offers the perfect way to do just that. Spectacular scenery, encounters with local winegrowers, tastings and regional specialities combine to create shared experiences that engage every sense.
This is about far more than simply tasting wine. The experience can be adapted to suit almost any type of event. A cellar visit might be paired with a hike or cycle ride through the vineyards, while tastings can also be arranged directly in the resort. Each option can be fitted easily into the rest of your programme. This flexibility makes it possible to create a bespoke experience shaped around your group size, available time and event objectives.
Just a few minutes from Crans-Montana, the Valais vineyards provide the perfect setting in which to discover one of the region's most iconic products and meet the people who make it. Guests are welcomed by passionate winegrowers who share their expertise and deep connection to the land. They offer an insight into their work, explain each stage of the journey from grape to wine and open the doors to areas that are not usually accessible to the public.
A variety of tasting formats can be arranged depending on the time available and the profile of the group:
Some wineries also serve raclette or other Valais specialities in their traditional cellar rooms, allowing guests to continue the experience over a relaxed and convivial meal.
For teams looking to combine physical activity with a taste of the region, an e-bike outing is an original way to complement a cellar visit.
More active participants can explore the vineyard landscapes of Valais along routes suited to different ability levels. Stops at local estates provide opportunities to visit one or more wine cellars and sample a selection of wines. It is an engaging way to bring together outdoor activity, regional discovery and shared enjoyment.
Walking and wine make an ideal combination for those who prefer to slow down and take in the landscape. Together, they offer an immersive introduction to the natural and winemaking heritage of the Crans-Montana region. Trails winding through the vineyards reveal magnificent views across the Rhône Valley and the Alps. Accompanied by a guide, participants learn about the character of the vineyards, their history and the grape varieties that have made Valais famous.
Gourmet breaks and cellar tastings punctuate the walk, giving everyone time to appreciate the richness of the region.
You do not always need to travel into the vineyards to enjoy the wines of the region together. For busy programmes, or when you would prefer to keep transfers to a minimum, tastings can be arranged directly in Crans-Montana. They might take place in the wine cellars of selected hotels, in restaurants or in private event spaces.
Hosted by a winegrower or specialist, these tastings introduce guests to regional wines without leaving the event venue. They can be incorporated effortlessly into a drinks reception, company evening or gala dinner, and offer an excellent way to round off a productive working day.
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Whether you would like to visit the region's wine cellars, explore the vineyard trails by bike or on foot, or arrange a tasting directly in the resort, every experience can be tailored to your programme.
Crans-Montana Tourism & Congress is on hand to help you create a bespoke itinerary. Whichever option you choose, wine fits naturally into your event and gives your colleagues a fresh and memorable way to discover Crans-Montana.
