Cinécran
Rue Centrale 37
3963 Crans-Montana
Since its founding in Geneva in 1915, Caran d'Ache has woven the threads of its history with those of creativity and emotion. Budding artists, amateurs and professionals alike – countless generations have shared and continue to share the same passion for its colours and the quality of its drawing and writing instruments.
Meaning ‘pencil’ in Russian, Caran d'Ache takes its roots from the Turkish word ‘kara-tash’, which means ‘black stone’ in reference to the graphic designer. A true icon of Swiss Made, it is a family business now chaired by Carole Hubscher, representative of the fourth generation of a family involved at the highest level of management since the 1930s.
