Booking +41 27 485 04 44

My stay

Check In

Check Out



 Special Offers

Crans-Montana ABSOLUTELY

  • _racine: Vidéo Crans-Montana Absolutely
  • _racine: Crans-Montana Absolutely
    Crans-Montana Absolutely
  • _racine: Crans-Montana Absolutely
    Crans-Montana Absolutely
  • _racine: Crans-Montana Absolutely
    Crans-Montana Absolutely
  • _racine: Crans-Montana Absolutely
    Crans-Montana Absolutely

Social Network Sharing

Crans-Montana ABSOLUTELY

On Thursday 19 May 2016, Crans-Montana Tourism and Congress announced at the Pierre-Arnaud Art Foundation, the launch of a new brand concept for the destination and the unique universe it encompasses . A concept which redefines the identity, foundations and essentials of the Crans-Montana brand through new visuals, pledges and a commitment charter targeted at all stakeholders in the destination.


Samuel Bonvin, marketing and events manager at Crans-Montana Tourism & Congress, replies to a few questions in order to tell us concretely what the new Crans-Montana brand concept represents.


Why launch a new Crans-Montana brand and what does it represent for the destination?

Crans-Montana, due to its history and development, offers several different facets and countless activities to a multitude of different clients. This is a huge resource, and certainly a superb opportunity for its development, but it can also result in an identity problem, particularly if stakeholders aren't united by the same vision and values. Are we «ski and golf» or rather a «luxury» destination? What are the geographical limits of our region ? etc. All of these questions within the destination means that the perception from outside isn't clear. If we want to regain our reputation and attractiveness, then we have to redefine the foundations, the essentials of the brand and in this way convey a unique promise to the client, who'll be able to distinguish us from others.



What are the values, the vision and the mission of this new brand?

The Crans-Montana of tomorrow wants to be a genuine place for both residents and visitors to gather. We'd like to be a crossroads for our guests, an intersection between Nature, Sport, Culture and Carpe Diem, where everyone is able to enjoy privileged and extraordinary moments, whether it's a «mountain experience» or «urban lifestyle». One of the things that will enable Crans-Montana to achieve its vision is control of the service chain, so that a client isn't simply sold a product, but has an unforgettable experience throughout all of their stay. The values which represent the brand have been the same since the beginning: authenticity, excellence, openness, solid regional roots, friendliness and uniqueness.



Where does Crans-Montana want to position itself via this new step?

Crans-Montana isn't a ski resort. Crans-Montana is an Alpine region with such diversity that it is unique in the world, because it stretches from the Plaine Morte Glacier (alt. 3,000m) to the Rhone Valley (alt. 500m). This natural and cultural wealth means that every resident and client is able to enjoy an absolute experience throughout all 4 seasons. If all those involved in tourism in the 6 communes share these treasures, by offering a special welcome and relationship with clients, Crans-Montana will, without a doubt, become a destination that is different from others, without having to position itself as «ski» or «golf».



What is concretely going to change for guests and partners in the destination?

Beyond the new visual identity and the slogan «Absolutely», it is mainly a change in direction, a change in the way we approach internal relationships between partners in a unique destination brand, a change which is for the sole benefit of our clients' experience. Our clientele must be at the centre of all considerations. Before, during and after their stay, clients shouldn't just be getting answers geared to their expectations, they should also be given new suggestions, with high added value, that they cannot get in other destinations.


Explain the slogan Absolutely? Why choose this word?

The signature of the «Absolutely» brand illustrates in just one term a personality, our positioning, a pledge and therefore a commitment. It is the absolute diversity of a whole region, the total abundance of Nature, Sports, Culture and possibilities to Relax. The Crans-Montana experience cannot be restricted to just one term, it is by definition absolute. Lastly, it's the best reply to give to all of our guests' requests. Absolutely.


Centre d'intérêt


Une campagne « AVEC VUE » pour les remontées mécaniques


NEW TRAIL: 13 routes - 200km

Hiking - discover the 12 letters Crans-Montana

125 YEARS - Discover the letter N and the portrait of Gérard Rey

Bibi Pass on sale now

Travaux - fermeture de routes

Your opinion is important to us. Take part and win!

The Guest Tables - Food & Circus - 12 August - registrations

125 YEARS - Discover the letter A and the portrait of Julien Berthod

Access of the Crans - Cry d'Er outdoor car park


125 YEARS - Discover the letter R and the portrait of Jacky Bagnoud

Commandez vos maillots de cyclisme aux couleurs de Crans-Montana

13 juin: Tour de Suisse, perturbations à prévoir

125 YEARS - Discover the letter C and the portrait of Charly Cottini

Crans-Montana celebrates its 125th anniversary!

Lee Westwood confirme sa présence à l'Omega European Masters 2018

Inauguration - 125 ans de Crans-Montana

10 juin - Télécabines Montana-Arnouva ouvertes!

Visite guidée de la Maison du Tourisme par l'architecte - 10 juin

Road closure

Morocco in Crans-Montana

Bibi’s House opening

Arrêts de bus non desservis - samedi 26 mai de 17h à 17h30

Sion 2026 : une opportunité unique pour le Valais !

Ouverture du Bike Park

Sion 2026 : soirées d'informations

Interruption of the funicular

SAVE THE DATE - Votre été à Crans-Montana

Nous utilisons des cookies à des fins d'analyse, personnalisation du contenu et publicité. Des cookies provenant de tiers sont également utilisés dans certains cas. Vous acceptez explicitement l'utilisation de cookies. Vous pouvez révoquer ce consentement explicite à tout moment. Plus d'informations dans nos directives sur les cookies.