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Our Ambassador

A very successful winter season for our Ambassadors

We are proud to be supported by various ambassadors who, through their respective disciplines, promote the region as a travel destination. They are renowned athletes, exceptional sportsmen and women, prestigious chefs and promising talents, all of whom have a special attachment to Crans-Montana. These unique individuals communicate the image, commitment and values of our beautiful region throughout the world.

Luca Aerni

Luca Aerni | Alpine Ski

Date of birth: 27 March 1993

Olympic champion, team event, Pyongchang 2018
World champion Alpine Combined 2017
Swiss Slalom Champion in 2015
5th place in Kitzbühel slalom in the Wolrd Cup – 2014
2nd in the Junior World Championships in en 2014
Swiss Super-Combined Champion in 2012

Leitmotiv/ aims: To enjoy myself and always to give my all

Passions : Sport in general (climbing, football, cycling) and spending times with friends

Current teams: Helvetia / Salomon / Komperdell / Alpina Watches / Colmar / Swiss ski and its partners


Pat Burgener |  Freestyle Snowboard

Date of birth: 1 June 1994


5th place in the PyeongChang Olympic Games in 2018
Bronze medal in the FIS 2017 World Championships, Sierra Nevada, Spain
Gold medal in the Copper Mountain World Cup, 2016, USA
2nd in the Laax Open 2016
1st at Laax Swiss Championships 2017 | Half-Pipe
3rd at Sierra Nevada FIS World Championships 2017 | Half-Pipe
1st at the TOYOTA U.S. Grand Prix, FIS WC 2016 | Half-Pipe

7th at Oslo X-Games, February 2016 | Half-Pipe
4th at US Grand Prix Snowboarding, 2016 | Half-Pipe
2nd at Laax Open, January 2016 | Half-Pipe
2nd in Revolution Tour at Copper (Stage 2), December 2015 | Half-Pipe
Swiss Champion, April 2015 | Half-Pipe
1st in the world to land the Switch Backside Triple Cork 1440, April 2011

Leitmotiv/aims: 'Everything happens for a reason’ In life, there are highs and lows: when you're low, you have to keep your head high, and at the top, you have to stay humble.

Obectives in snowboarding:To win the 2019 World Championships in Park City and win a medal in the 2022 Olympics in China.

Passions: Music, surfing and skateboarding

Current Teams: Swiss Natioanl Team halfpipe / Samsung / Visa / Baume&Mercier / Picture Organic Clothing


The Coubès Brothers| Bike and Ski

Dates of birth: 28th November 2007 and 15th December 2001


2nd in the overall ranking « SKI men’s U13 » in the Freestyle Romand Tour 2018
3rd in the U13 Men’s Ski general ranking on the Tour Freestyle Romand 2017
1st at Freestyle Tour Romand 2017 in Crans-Montana

Leitmotiv/aims: To ride, always and more, and I'd like to be good as my brother, and to have bigger muscles.
Passions: Ski, bike and skateboard


4th in the elite Men’s Ski general ranking on the Tour Freestyle Romand 2017
1st at Freestyle Tour Romand 2017 in Crans-Montana

Leitmotiv/aims: My main goals for the 2018-2019 season are « enjoyment » and « progress ». I’d also like to take part in all the Halfpipe legs of  the Swiss Ski Tour and take part in a few international BigAir and Halfpipe competitions. In 2018 – 2019, I need to be able to train as much as possible to reach my goal, which is to be able to take part in the Youth Olympic Games in Lausanne in 2 years (2020) in the HalfPipe.
Passions: Ski, bike & Rollerblading
Currents teams: Dazod (SPY. Dakine, TSG), Ski Club Crans-Montana, Ski-Romand


Séverine Pont-Combe | Ski-Mountainering

Date of birth: 28th June 1979

5 podium places in the Patrouille des Glaciers, including 4 wins (2006 to 2018
6 podium places in the Pierra Menta between 2006 and 2017
5 times European Championships medal winner in 2012
3 times 2015 World Championships medal winner (bronze sprint, silver team, silver relay)
7x Swiss ski-mountaineering champion (vertical, individual and team)
2nd at the Trophée du Muveran 2017
1st at the Patrouille des Aiguilles Rouges 2017
2nd at the Pierra Menta 2017
Triple medal winner at the 2015 World Championships(bronze sprint, silver team, silver relay)
Quadruple winner of the Patrouille des Glaciers and record time 7h27’
6 podiums places at the Pierra Menta
2nd at the Mezzalama in 2015
7x Swiss Champion in ski-mountaineringpinisme (vertical, individual and team)

Leitmotiv/aims: To finish in the top places in the most stunning ski-mountaineraing races, whilst also to continue my dance on skis and enjoying in the snow. Look up, the mountains are beautiful!

Aprotec SA
Granges et Cie
Impression Caméléon
Iris Les fruits de Martigny
Panathlon Genève

Aurelia Loser

Aurelia Loser | Horse riding

Date of birth: 9 February 1995

Bronze medal at the Swiss Championships in Humlikon in 2018
Prix des Nations winner with the Swiss elite team in Morocco in 2017
Joined the Top 10 of Swiss elite riders in 2017
Placed in all Grand Prix in Switzerland in 2016-2017
Bronze medal at the Swiss Youth Championships in 2014
Bronze medal at the Swiss Junior Championships in 2012
Valais Champion in 2009

Motto / Goal: « Do it with passion or not at all.»
No matter how difficult, or how much time it takes, always do it with passion. Without passion, nothing is possible.

Riding every day, university, evenings with friends.

Team: Swiss Elite Showjumping Team/ Antares / Emil Frey Sion


Franck Reynaud | Cuisine and Gastronomy

Voted Swiss-French region chef of the year by Gault& Millau 2018
1 star at Guide Michelin
18 points out of 20 in Gault Millau

Leitmotiv/aims : My aim is to use my savoir-faire, my knowledge and my sense of creation to provide pleasure. Through my actions in Switzerland and abroad, I would like to promote the gourmet aspect of Crans-Montana and the region.

Passions: Gastronomy and sport



Nicolas Vuignier | Freestyle Ski

Date of birth: 4 Decembre 1990

Red Bull Line Catcher 2015 – 1st place and in  2013- 3rd place
Swatch Skiers Cup – victory with team Europe en 2011 (Chili), 2013 (Zermatt), 2015 (Zermatt) et 2016 (Andorra)
Swiss halfpipe et slopestyle Champion in 2007

Leitmotiv/aims : To introduce skiing to the general public through creative and innovative videos, without it being a performance, and by focusing on creativity.

Current teams: Salomon / Swatch / Hä? wear


Derek Wedge | Ice Cross Downhill / Red Bull Crashed Ice

Date of birth : 22nd October 1982

2014-2015: Top 10  Crashed Ice athletes and Swiss N°1
2013:  Crashed Ice World Champion
First appearance in Crashed Ice en 2011 

Objectives this season: Stay in the top 3 of Swiss athletes, iget into the world top 15, finish the season in one piece !  Main objective in the years ahead : Take part in the South Kprea Olympic Games in 2018, our sport might be a demonstration sport.

Passions: My passion is sport in general. But surfing is the cherry on the cake, whenever I get the chance I take off to ride waves. I like travelling a lot (for sport) and learning foreign languages.
Développing Ice Cross Downhill at a national level via the Swiss Ice Cross Downhill Association, of which I’m the president . Recruiting future athletes!

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