Press kit

Dear media representatives,

Those who visit Crans-Montana are unanimous: sport, nature, culture and carpe diem are four of the destination's main attractions, which combined fully satisy all expectations and provide the ultimate experience.

Discover all these aspects, plus many more suggestions and new features, in our digital presskit. It's based on a tag system, so you can easily filter and find the articles that interest you.

If you have any questions or comments, or would like more information, please don't hesitate to contact communication@crans-montana.ch.

We hope you enjoy it, and look forward to welcoming you to Crans-Montana very soon!


A Wake Park at an altitude of 1'500 metres
A Wake Park at an altitude of 1'500 metres
There's no need to choose between holidays in the mountains and watersports! In the heart of breathtaking Alpine panoramas, Crans-Montana is home to one of the very first high-altitude Wake Parks, and it is still one of the highest in the world today.
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A mountain bike paradise
A mountain bike paradise
Thanks to its vast territory stretching from the valley to the glacier, Crans-Montana offers an extraordinary playground for mountain bikers. Whether cyclists are into Cross-Country, Enduro, Downhill, E-bike etc, everyone will find routes and services to suit their needs. 
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Stimulating cycle routes
Stimulating cycle routes
Crans-Montana is a cyclists' paradise, with 13 varied routes over 360km to suit all levels, from the valley to the mountains, and there’s even a mountain pass.
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Aquatic activities in the mountains
Aquatic activities in the mountains
Crans-Montana has a number of lakes and ponds, offering a multitude of water activities suitable for all ages. 
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Spectacular golf courses
Spectacular golf courses
Three quality golf courses, a prestigious club, an indoor golf centre that is open all year round, and Crans-Montana is also the host of the Omega European Masters every year…all of this is on offer to golfers from all over the world.
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The pleasures of summer hiking
The pleasures of summer hiking
The huge diversity of natural scenery in the Crans-Montana region makes it a key destination for walking. In total, an extensive network of 320km of signposted footpaths offers endless walking opportunities.
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Summer family break
Summer family break
Crans-Montana has been awarded the «Family Destination», label and is an ideal place for a memorable family holiday, thanks to the many activities on offer both in the mountains and in the heart of the village.
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Joy of movement and spirit of play
Joy of movement and spirit of play
Crans-Montana is constantly developing its range of activities for thrill-seekers, enabling its guests to push their limits. 
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Ideal terrain for running
Ideal terrain for running
Whether training or simply trying a new sport, the Crans-Montana trail routes will exceed all expectations, as they pass through exceptional natural surroundings with views that will take your breath away.
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The Wildstrubel Tour
The Wildstrubel Tour
Crans-Montana offers experienced hikers a magnificent 7-day excursion around the Wildstrubel massif. Starting and finishing in Crans-Montana, this hike offers breathtaking panoramas and is an unforgettable experience.
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Wildstrubel by UTMB®
Wildstrubel by UTMB®
10 to 13 September 2026  -  This trail running event, which is part of the UTMB® World Series, crosses breathtaking high mountain scenery in the Alps. There are five routes, ranging from 12 to 113km!
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Omega European Masters
Omega European Masters
3rd to 6th of August 2026  -  Professional golf tournament played on the Crans-Montana course every year, part of the DP World Tour.
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Am Stram Gram Festival
Am Stram Gram Festival
9 to 12 July 2026 - Am Stram Gram is a breath of cultural fresh air at an altitude of 1,500 metres. A poetic, sensory and festive interlude, which is not just for children. 
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Winter beyond the ski slopes
Winter beyond the ski slopes
Winter in Crans-Montana is not just about skiing. From nature to sport and relaxation, the resort offers a wide range of winter activities to suit all tastes in an exceptional Alpine setting.
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Winter sports: a different way to experience the mountains
Winter sports: a different way to experience the mountains
Ski touring, Nordic skiing, sledging and ice skating are just some of the ways you can get away from it all and experience the mountains in a different way.
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Winter with the family
Winter with the family
The vast sunny plateau of Crans-Montana, its accessible infrastructure and diverse range of activities enable both parents and children to fully enjoy winter in a comfortable and friendly setting.
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Crans-Montana, birth of a legendary resort
Crans-Montana, birth of a legendary resort
From the very first downhill race in history to major international competitions, Crans-Montana has shaped the evolution of alpine skiing. A look back at more than a century of innovation, sporting challenges and landmark events.
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Competitive skiing, the beating heart of Crans-Montana
Competitive skiing, the beating heart of Crans-Montana
Crans-Montana is an integral part of the golden history of alpine skiing. Over the past half-century, the Valais resort has hosted more than fifty World Cup races and the legendary 1987 World Championships. A journey forged through passion, achievement, and tradition.
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The winter identity of Crans-Montana
The winter identity of Crans-Montana
A 1’500 mètres d’altitude, Crans-Montana profite d’un ensoleillement rare et d’une vue panoramique sur dix-huit sommets de plus de 4’000 mètres. Mais ce décor spectaculaire n’est qu’une partie de son identité : quand l’hiver recouvre les Alpes valaisannes de son manteau blanc, la station se révèle dans toute sa diversité.
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A 140 km ski area
A 140 km ski area
The ski area stretches from the glacier at 3,000m to the plateau at 1,500m. With a wide variety of pistes (140km), there's something for everyone, with exceptional panoramic views wherever you find yourself. 
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Winter walks as far as the eye can see
Winter walks as far as the eye can see
Whether in the resort or up in the mountains, Crans-Montana has numerous signposted trails that invite you to discover the region's snow-covered landscapes on foot or with snowshoes. 
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Extraordinary cross-country ski trails
Extraordinary cross-country ski trails
Cross-country skiing enthusiasts are not forgotten, as there are over 21km of classic and skating routes in the resort, as well as a track in an exceptional setting on the Plaine Morte glacier, at an altitude of 3,000m.
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A vast Ski Rando Parc
A vast Ski Rando Parc
Crans-Montana is a paradise for ski touring, with a vast terrain, departure points that are easy to reach and 16 signposted routes. The Ski Rando Parc offers 40km of routes with a height difference of 5,500 metres and is suitable for all levels, including children.
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When golf courses transform into winter leisure grounds
When golf courses transform into winter leisure grounds
Crans-Montana offers a fun winter experience for the whole family, featuring Snow Island, set up on golf courses transformed into a true amusement park for young and old alike.
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A huge ice centre
A huge ice centre
Ycoor's huge ice centre offers an open-air public skating rink in the heart of Crans-Montana, as well as three indoor curling rinks. 
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Wild après-ski
Wild après-ski
After a great day's skiing, and before night falls, the bars near the pistes come alive for lively après-ski sessions. Get carried away by the festive music and breathtaking sunsets.
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The Plaine Morte cross-country ski piste
The Plaine Morte cross-country ski piste
Candide Pralong, the cross-country skier from Valais and participant in the Beijing Olympics, tells us about a perfect day for him in Crans-Montana and explains why he loves to train there, especially on the Plaine Morte cross-country ski piste, a real emblem of the glacier.
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Séverine Pont-Combe’s advice for ski touring
Séverine Pont-Combe’s advice for ski touring
If anyone knows what is important in ski touring, it is Séverine Pont-Combe. The seven-time Swiss ski touring champion shares her best tips for a wonderful ski touring excursion.
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The Lantern path - The origins of a magical trail
The Lantern path - The origins of a magical trail
As night falls, this walk plunges visitors into an enchanted world, guided by the gentle twinkling of lanterns. There are lots of light art installations along the way, bringing you a peaceful moment in the heart of winter magic. 
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FIS Alpine Ski World Championships 2027
FIS Alpine Ski World Championships 2027
February 1 to 14, 2027 - The world skiing elite from all genres and disciplines, will be gathering in Crans-Montana for the 2027 FIS World Alpine Ski Championships.
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The best Swiss winery 2025 calls Crans-Montana home
The best Swiss winery 2025 calls Crans-Montana home
Crans-Montana is a proud wine-growing region known for its outstanding local produce. Every year, several wineries in the area earn major distinctions that celebrate their craftsmanship, quality and the unique character of their wines.
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Croc’montagne nursery for visitors
Croc’montagne nursery for visitors
The Croc’Montagne tourist daycare is a professional childcare facility that allows visiting parents on the Haut-Plateau to leave their child (between 18 months and 5 years old) for a few hours or a full day, while fully enjoying their stay.
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5 winemakers from Crans-Montana shine in the Gault&Millau 2026 guide
5 winemakers from Crans-Montana shine in the Gault&Millau 2026 guide
Crans-Montana shines once again on the Swiss wine scene. Four of its Haut-Plateau winemakers are among the 150 best in the country, according to the Gault&Millau 2026 guide, a recognition that highlights the region’s excellence and expertise.
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Culinary excellence endures with the MICHELIN distinctions
Culinary excellence endures with the MICHELIN distinctions
In the world of fine dining, Crans-Montana continues in a class of its own. As the 2025 MICHELIN Guide is released, the region confirms its status as a gastronomic hub in the mountains, a place where excellence and creativity flourish.
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The 4 most remarkable Crans-Montana's hotels, according to the MICHELIN guide
The 4 most remarkable Crans-Montana's hotels, according to the MICHELIN guide
On 8 October 2025, the MICHELIN Guide revealed its new "One Key", "Two Keys", and "Three Keys" distinctions, awarding Switzerland’s most remarkable hotels.
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11 restaurants on the Haut-Plateau featured in the Gault&Millau 2026 guide
11 restaurants on the Haut-Plateau featured in the Gault&Millau 2026 guide
The culinary scene in Crans-Montana continues to shine: 11 establishments appear in the 2026 edition of the Gault&Millau, with a total of 156 points across the Haut-Plateau. 
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Two talents, one creation from Crans-Montana
Two talents, one creation from Crans-Montana
When the music of Loris Mittaz meets the sensitive eye of filmmaker Anthony Vuignier, the mountains and pastures of Crans-Montana come alive. A moving short film that showcases the strength and creativity of two local talents.
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10 Awards for Crans-Montana: a premier destination for events
10 Awards for Crans-Montana: a premier destination for events
The Swiss Location Awards® crowned the most beautiful and best places in Switzerland that are ideal for organising events and/or offering unique experiences, and Crans-Montana shone brilliantly in this edition.
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Bibi investigates, an aventure for young detectives
Bibi investigates, an aventure for young detectives
Crans-Montana unveiled a new treasure hunt. Children and adults solve puzzles to help Bibi the Marmot find her treats, offering a fun and innovative adventure that will delight families seeking entertainment.
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Between innovation and excellence, a gastronomy in full growth
Between innovation and excellence, a gastronomy in full growth
Crans-Montana continues to demonstrate that it is an essential gastronomic destination, with the arrival of several new restaurants that will delight food lovers visiting the region.
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Taillens élue meilleure boulangerie-pâtisserie valaisanne 2024
Taillens élue meilleure boulangerie-pâtisserie valaisanne 2024
Le prestigieux Swiss Bakery Trophy a rendu son verdict pour 2024 et la Boulangerie Taillens de Crans-Montana a été élue meilleure boulangerie-pâtisserie du Valais, récompensant son savoir-faire artisanal et son engagement pour l’authenticité et l’innovation.
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Crans-Montana Classics: a unique musical experience in the heart of the Alps
Crans-Montana Classics: a unique musical experience in the heart of the Alps
Crans-Montana Classics offers a unique musical experience in the heart of the Alps, combining prestigious concerts, family shows, and open-air performances. An unmissable event that blends nature, culture, and shared moments for audiences of all ages.
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The Fondation Opale, only centre for Aboriginal art in Europe
The Fondation Opale, only centre for Aboriginal art in Europe
The art center in Lens has expanded and now offers a new auditorium, a media library, as well as a permanent exhibition in its new wing, which was recently inaugurated.
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Unwind in the heart of the Alps
Unwind in the heart of the Alps
Crans-Montana, a popular Alpine destination, offers a range of wellness activities, including spas with swimming pools, massage, steam rooms and jacuzzi, as well as beauty treatments, outdoor yoga and natural therapies for a relaxing and rejuvenating stay.
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Refined and diverse gastronomy
Refined and diverse gastronomy
Crans-Montana is a great place for fine dining, thanks to the many talented chefs here and the wealth of delicious local produce. You’ll be spoilt for choice when it comes to gastronomy, with 130 restaurants and bars in the destination to choose from.
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An open-air shopping centre
An open-air shopping centre
Strolling past jewellers' windows, checking out the latest fashion trends or picking up the latest home deco items all awaits shopping fans in the largest open-air shopping centre in the Alps.
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A wine region
A wine region
The Crans-Montana region stretches from the valley to the mountains, and is home to picturesque vineyards on its sunny slopes. This means dynamic local winegrowers can cultivate lots of different grape varieties and make delicious wines. 
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Delicious local produce
Delicious local produce
The region is full of local produce, including a variety of dried meats and tasty cheeses, and the famous raclette, but that's not all.
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A wide range of accommodation
A wide range of accommodation
Crans-Montana has one of the largest capacities for accommodation in the Alps. In addition to its 35 hotels, which range from 5* hotels to youth hostels, there are numerous rental possibilities available on the Haut-Plateau.
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Dynamic development of the hospitality industry
Dynamic development of the hospitality industry
Crans-Montana is experiencing unprecedented growth in the hotel sector, with the opening of more than 6 new establishments since 2020, further enriching the destination's accommodation options.
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Crans-Montana Sports Center: An unmissable spot for sports fans in the resort
Crans-Montana Sports Center: An unmissable spot for sports fans in the resort
Ideally located just a stone's throw from Lake Moubra and its leisure area, the Crans-Montana Sports Center is one of the largest multisport complexes in the Swiss Alps.
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A sustainable improvement in public transport
A sustainable improvement in public transport
Crans-Montana is easily reached by public transport, thanks in particular to the brand new funicular railway. In the resort, there is a free shuttle service that runs year round. 
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Why Crans-Montana?
Why Crans-Montana?
A lot of criteria have to be met to become the ideal holiday destination. Crans-Montana's main asset is its diversity. Days here are packed and so varied, you can do whatever you please. 
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Fact & Figures
Fact & Figures
There are a thousand and one things to do in Crans-Montana, and it really has something for everyone. Nature lovers, sports enthusiasts, cultural explorers and foodies will all find something to suit them in Crans-Montana.
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Sun & views, a unique natural environment
Sun & views, a unique natural environment
The nature surrounding Crans-Montana is truly a place to recharge your batteries and get away from it all. Just a few minutes from the centre, the wide open spaces invite you to go for  brisk or relaxing walks in breathtaking surroundings.
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An ideal destination 365 days a year
An ideal destination 365 days a year
The seasons intertwine with one another, and the destination is attractive all year round. Crans-Montana is the ideal holiday destination whatever the season, and this is a strategic objective which is shared by all our tourism partners.
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At the origins of Crans-Montana: the spirit of the pioneers
At the origins of Crans-Montana: the spirit of the pioneers
Find out about the fascinating history of Crans-Montana, born from two friends’ shared passion in 1893. From the opening of the first hotel to the dynamic destination it is today, Crans-Montana has undergone an extraordinary transformation, marked by visionaries. 
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Renowned ambassadors
Renowned ambassadors
Crans-Montana is proud to be able to have a number of ambassadors who fittingly represent the destination through their respective disciplines. They are renowned athletes, outstanding sportsmen and women, or promising talents, and they all have a special attachment to Crans-Montana. 
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Crans-Montana Tourism & Congress
Crans-Montana Tourism & Congress
Crans-Montana Tourism & Congress is responsible for sales, promotion and tourist information for partners in three municipalities (Crans-Montana, Lens & Icogne).
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